Visual epiphanies are just as important; so are moody moments of pure color, texture, and sound, as well as other evocative, raw images. When producing an explainer video, don’t skimp on the script. But can you find something positive in even the darkest story, while still being true to your vision? If you can leave the viewer with at least a moderately positive impression, they’ll be more likely to remember your work. Takeaway: The specific is the universal, so keep it personal or find a personal connection to the material. And it’s almost definitely the fastest way to see your work onscreen, test your writing/directing skills, and get your name out into the world.